Our Team

Our Story

Founded in 2018, Swedish Car Insurance Guide was created to address a critical gap in the market: the lack of clear, comprehensive, and unbiased information about car insurance options in Sweden, particularly for expatriates and those new to the Swedish insurance system.

Our founder, Lars Eriksson, experienced firsthand the challenges of navigating the complex Swedish insurance landscape after returning to Sweden following 15 years abroad. Realizing that many others faced similar difficulties, he assembled a team of insurance experts, researchers, and content creators to build a resource that would make car insurance more accessible to everyone in Sweden.

Since then, we've grown to become one of Sweden's most trusted sources of car insurance information, helping thousands of drivers find the right coverage for their needs and budget.

Our Mission

"To empower consumers with clear, unbiased information about car insurance in Sweden, helping them make confident decisions that protect their vehicles, their finances, and their peace of mind."

We believe that everyone deserves to understand their insurance options without struggling through complex industry jargon or biased sales pitches. Our commitment is to provide transparent, accurate, and actionable information that serves the best interests of consumers, not insurance companies.

What We Do

Research & Analysis

We continuously research the Swedish insurance market, analyzing policy details, pricing trends, and customer experiences to provide the most current and accurate information.

Expert Insights

Our team of insurance professionals shares expert perspectives on coverage options, helping you understand the nuances of different policy types.

Unbiased Comparisons

We offer objective comparisons of insurance providers and packages, highlighting the strengths and weaknesses of each option without favoritism.

Educational Content

Through our blog and resources, we explain Swedish insurance regulations, terminology, and best practices in clear, accessible language.

Personalized Guidance

While we don't sell insurance directly, we provide guidance to help you identify the coverage options that best match your specific needs and circumstances.

Consumer Advocacy

We advocate for transparency in the insurance industry and empower consumers to make informed decisions that protect their interests.

Our Team

Lars Eriksson

Lars Eriksson

Founder & Insurance Specialist

With 20+ years of experience in the insurance industry across multiple countries, Lars brings a unique international perspective to Swedish insurance practices.

Sofia Lindberg

Research Director

Sofia Lindberg

Sofia leads our research team, analyzing market trends and policy details to ensure our information is always accurate and up-to-date.

Johan Bergström

Johan Bergström

Content Manager

Johan transforms complex insurance concepts into clear, accessible content that helps our readers make informed decisions.

Emma Andersson

Emma Andersson

Customer Relations

Emma ensures that every reader question is answered promptly and thoroughly, providing personalized guidance when needed.

Our Values

Integrity

We provide honest information without bias, even when it might not be what readers expect to hear.

Consumer-First

Every recommendation we make prioritizes the best interests of the consumer, not insurance providers.

Expertise

We maintain deep knowledge of the Swedish insurance market to provide accurate, reliable guidance.

Accessibility

We make insurance information accessible to everyone, regardless of their background or prior knowledge.

What Our Readers Say

"As an expat living in Stockholm, I was completely lost when it came to getting car insurance. Swedish Car Insurance Guide explained everything clearly and helped me find coverage that saved me over 2,000 SEK per year!"

Michael D. - Stockholm

"I've been driving for 30 years but never really understood the details of my insurance policy until I found this site. Their explanations are clear and they don't talk down to you. Highly recommended!"

Annika L. - Gothenburg

"The comparison of different packages helped me realize I was significantly overinsured for my 12-year-old car. I switched to a more appropriate plan and am now saving money without sacrificing important coverage."

Thomas J. - Malmö

Have Questions About Car Insurance?

Our team is here to help you navigate your options and find the perfect coverage

Contact Us Today