About Swedish Car Insurance Guide
Your trusted source for navigating car insurance options in Sweden

Our Story
Founded in 2018, Swedish Car Insurance Guide was created to address a critical gap in the market: the lack of clear, comprehensive, and unbiased information about car insurance options in Sweden, particularly for expatriates and those new to the Swedish insurance system.
Our founder, Lars Eriksson, experienced firsthand the challenges of navigating the complex Swedish insurance landscape after returning to Sweden following 15 years abroad. Realizing that many others faced similar difficulties, he assembled a team of insurance experts, researchers, and content creators to build a resource that would make car insurance more accessible to everyone in Sweden.
Since then, we've grown to become one of Sweden's most trusted sources of car insurance information, helping thousands of drivers find the right coverage for their needs and budget.
Our Mission
"To empower consumers with clear, unbiased information about car insurance in Sweden, helping them make confident decisions that protect their vehicles, their finances, and their peace of mind."
We believe that everyone deserves to understand their insurance options without struggling through complex industry jargon or biased sales pitches. Our commitment is to provide transparent, accurate, and actionable information that serves the best interests of consumers, not insurance companies.
What We Do
Research & Analysis
We continuously research the Swedish insurance market, analyzing policy details, pricing trends, and customer experiences to provide the most current and accurate information.
Expert Insights
Our team of insurance professionals shares expert perspectives on coverage options, helping you understand the nuances of different policy types.
Unbiased Comparisons
We offer objective comparisons of insurance providers and packages, highlighting the strengths and weaknesses of each option without favoritism.
Educational Content
Through our blog and resources, we explain Swedish insurance regulations, terminology, and best practices in clear, accessible language.
Personalized Guidance
While we don't sell insurance directly, we provide guidance to help you identify the coverage options that best match your specific needs and circumstances.
Consumer Advocacy
We advocate for transparency in the insurance industry and empower consumers to make informed decisions that protect their interests.
Our Team

Lars Eriksson
Founder & Insurance Specialist
With 20+ years of experience in the insurance industry across multiple countries, Lars brings a unique international perspective to Swedish insurance practices.

Research Director
Sofia Lindberg
Sofia leads our research team, analyzing market trends and policy details to ensure our information is always accurate and up-to-date.

Johan Bergström
Content Manager
Johan transforms complex insurance concepts into clear, accessible content that helps our readers make informed decisions.

Emma Andersson
Customer Relations
Emma ensures that every reader question is answered promptly and thoroughly, providing personalized guidance when needed.
Our Values
Integrity
We provide honest information without bias, even when it might not be what readers expect to hear.
Consumer-First
Every recommendation we make prioritizes the best interests of the consumer, not insurance providers.
Expertise
We maintain deep knowledge of the Swedish insurance market to provide accurate, reliable guidance.
Accessibility
We make insurance information accessible to everyone, regardless of their background or prior knowledge.
What Our Readers Say
Have Questions About Car Insurance?
Our team is here to help you navigate your options and find the perfect coverage
Contact Us Today